When you're sending networking emails, your personal touch will go a long way. Keep it friendly and casual, and don't try to guilt trip people. Don't assume that they don't have time to reply to your networking email. You'll waste your time if they don't reply.
Personalization
Personalization means tailoring content to suit the needs of your audience. You can, for example, send personalized emails to customers who are gym equipment retailers, telling them where to find information about the different types. Personalization is especially helpful if you know your customers' preferences for products such as exercise gear, dumbbells, weight belts and gloves.
Email personalization is possible in many ways. However, the most effective way to do this is to address every recipient personally. This will make your emails feel more personal. A buyer persona can make your emails feel more personal. This type of personalization is based on income, gender, location, and other factors.
Mutual interest
It is essential to share a mutual interest when you send networking emails. This means being open and genuine. But it also means being very clear about what you're looking for. Sometimes people will offer something else than what they have asked for. So it's important that you are clear about what you need. For example, if you request a meeting, it is important to specify how long it will take and not ask for too many. It's important to send both versions of the email, as this will help you determine what works and what doesn't.
If you're interested getting to know someone personally, include their name. Doing this will help you build trust between you. Mentioning your commonalities with the recipient may be a good way to demonstrate your similarity. Likewise, including your job title can inform the recipient that you have similar interests.
It's heartwarming to read these subject lines
You can increase the open rate of your networking emails by using heartwarming subject titles. These lines should be original and friendly. They should also include a hyperlink that's relevant for the message. Ask the recipient if they have any questions or if there is anything they are interested in. Emails that contain inquiries or requests tend to be more well-received than emails with more general subject lines.
It's a great way of increasing open rates by including a book recommendation within the subject line. This way, recipients will feel inspired to open your message and read what's inside. Subject lines are also the first thing recipients will see upon receiving an email.
Authentic compliments
It is important to use genuine compliments when sending out networking emails. Authentic compliments, which are based upon your own experience and not made up to be more flattering than they actually are, are genuine. You can also send these messages to others who are similar to yours to increase your response rates. You can also share something you admire in their work that is important to you.
While compliments are a difficult part of networking emails they must not be taken as negative. Your compliments should convey sincere admiration, motivation and appreciation. You should also make sure that your compliments are specific enough so that the person reading the message can respond.
Mailshake
Mailshake is an email marketing platform that can deliver networking emails and increase deliverability. Mailshake comes with a detailed manual and an easy-to-use API, which allows you to automate and customize your email campaigns. It has built-in integrations to almost 100 third-party apps, including Slack. ManyChat. Zoom. Excel. It even allows you to perform A/B tests to help segment your outreach programs.
Balance personalization and volume is the key to a great networking email. Avoid going too personal, as it will come across as unauthentic and impersonal. Instead, connect with enough people so that you can make an impact.