Your personal touch is key to a successful email campaign. It's important to be friendly, pleasant, and understand that people don't like guilt-tripping. Do not assume that they will not respond to your networking email. You'll waste your time if they don't reply.
Personalization
Personalization means tailoring content to suit the needs of your audience. For example, if your business is a retailer of gym equipment, you might send customers a personalized email that directs them to a landing page describing the different types of equipment you sell. Personalization can be especially useful if you know which products your customers are interested in, such as yoga classes or fitness gear like dumbbells, weight belts, and exercising gloves.
You have many options for personalizing emails, but the best is to address each recipient by name. This will make your emails feel more personal, and persuasive. A buyer persona can make your emails feel more personal. This personalization can be based upon a person's income and gender as well as their location.
Mutual interest
It is crucial to share a feeling that there is mutual interest in your networking emails. This requires being honest and open. It also means being clear about your needs. You may get something different than you asked for. It's not uncommon for people to offer you more than you ask for. If you ask for a meeting, make sure to be specific about the duration and don't ask too many details. It's important to send both versions of the email, as this will help you determine what works and what doesn't.
If you're interested getting to know someone personally, include their name. It will build trust between the two you. You can mention your similarities by mentioning that you went school together. Likewise, including your job title can inform the recipient that you have similar interests.
The most heartwarming subjects
You should use heartwarming subject sentences to increase the open rates in your networking email messages. These lines should be creative and friendly. The lines should also include a link that is relevant to the message. Ask the recipient if they have any questions or if there is anything they are interested in. Emails that contain inquiries or requests tend to be more well-received than emails with more general subject lines.
You can also increase open rates by including a book recommendation at the subject. This will make recipients feel motivated to open your mail and read what it contains. Subject lines are what your recipient sees first when they receive an email.
Genuine compliments
Sending networking emails is a great way to share genuine compliments. Authentic compliments, which are based upon your own experience and not made up to be more flattering than they actually are, are genuine. These messages can be sent out to people you are familiar with and can improve your response rates. You can also share something you admire in their work that is important to you.
It can be difficult to make compliments in networking emails. But, you need to remember that compliments should not be seen as being snarky. You want your compliments to come across as a sincere admiration and motivation. You should also make sure that your compliments are specific enough so that the person reading the message can respond.
Mailshake
Mailshake, an email marketing system that delivers networking emails and improves deliverability is the best choice. You can customize and automate your emails with this product's easy-to use API and comprehensive manual. You can integrate it with over 100 third-party applications like Slack and ManyChat. It even provides A/B Testing to help you segment outreach campaigns.
Balance personalization and volume is the key to a great networking email. This approach can be seen as unauthentic and impersonal. Instead, connect with enough people so that you can make an impact.