Stories about jobs can be a powerful way to brainstorm design problems. These stories can also be a valuable tool for gathering feedback from real customers to help define new features. You can come up with better designs by incorporating real customer feedback. For example, you might find it useful to tell job stories when trying to determine why a product/service failed.
You can think of design problems through job stories
Designers can help customers understand their needs and problems by creating job stories. These stories are informative enough to allow for progress, but not so much as to be too prescriptive. These stories are flexible and can be modified as customer experiences and needs change.
The Jobs to Be Done methodology often uses job stories. This methodology emphasizes the desired outcome, motivation, and goal of a consumer's actions. This gives designers more context and allows them to focus on the user’s pain point.
These can be derived directly from customer feedback
Stories about jobs can be derived from real feedback, such as interviews with customers. You can learn about the fears and contexts of customers by doing this. You can also explore the different ways people use your product or service. But you need to be careful not mixing up the job with its solution. This could make it more difficult to understand the reasons customers reject your ideas.
These features can be defined by them
Stories about jobs can help to create new features for an application or website. This method can be used in place of traditional User Stories to better understand the needs of a particular user. Although stories may not be as detailed as specifications they can provide more context. You can also use personas to portray actual users and describe what actions they would like to take in your app. These stories can be integrated into testing suites through behavior-driven programming (BDD), relevant testing, or both.
Stories about jobs should be used in conjunction the Jobs to Be Done Theory. This theory explains how the Job Story explores the user's current situation and the motivations that led to it. If the job is complicated and involves multiple factors, a Jobs to Be Done tale can be used to help you create a new feature.