There are many options if you're interested in a career in Marketing. These options include in-house marketing, freelance work, or social media marketing. If you're looking to manage the entire marketing department of a company, then in-house marketing might be for you. This type work is great if you love marketing and has many advantages.
Marketing freelancing
If you're interested in freelance marketing as a career, you have several options. There are two options: you can set up your own website or use an Upwork platform that allows freelancers to outsource work. If you are just starting out, however, you may not find retainer customers until you gain some experience.
A good understanding of Google Analytics and Google SEO is essential if you want to freelance in digital marketing. You will also need to understand how to analyze websites and identify reasons for low conversion and bounce rates. Aside from that, they must be skilled at analyzing and gathering data to make good decisions.
Email marketing
An email marketer's role is highly specialized. It involves running campaigns that are targeted to specific audiences. These campaigns need to be created with click-throughs, connectivity, lead generation and other considerations in mind. Email marketers may also have knowledge of social media marketing. There are many career paths in email marketing.
The email marketer must learn to write copy and analyze marketing campaigns. They can then move on to manage a team of marketers. Many people choose to become market researchers or managers of whole marketing departments.
Social media marketing
Social media marketing is a career that requires extensive experience and training. This requires a combination of leadership and motivational skills. Some of the key skills that are essential for social media managers are a comprehensive knowledge of social media platforms, budget management skills, and an ability to foster professional relationships online. Although employers prefer applicants with a bachelor’s or higher degree, they will also consider candidates with certificates, diplomas, and bootcamps. Internships are a great way of gaining experience.
A bachelor's degree is the minimum requirement for entry-level roles in social media. Employers may require a marketing diploma, but others will accept vocational school training certificates. However, if you're not sure what to expect in terms of an educational background, consider attending a social media marketing bootcamp, where you'll be able to work closely with industry professionals and gain hands-on experience.
In-house Marketing
In-house marketing is a great way to learn about different industries while working at one company. This allows you to learn from different industries and share best practices. Because in-house businesses often have many clients, it is important to understand the unique needs and nuances of each. Agent environments encourage brainstorming, regular meetings, and will help you build skills in all areas of marketing.
A marketing agency can be a great place to get specialized training and learn from other talented people. As you are not in control of budgets and timelines, it can be stressful to work for a marketing company. You won't have control over the direction of the campaign. Therefore, it is important to be ready for pressure and meeting deadlines. Some people thrive in pressure while others may prefer a more structured environment.
Agency marketing
There are many factors to consider when considering a career within agency marketing. These companies often provide an environment that encourages creativity and meritocracy, making it possible to go from intern to account manager to artist director. It's common for people to move between agencies because of the shared agency structure. It can also be extremely lucrative to work in marketing for agencies.
Your role as an agency marketer is to help clients develop their brand or services. You'll be working alongside other like-minded marketers across a range of disciplines. You'll have many opportunities to grow and develop, whether you're involved in fast-moving consumer products or campaigns for charities.